I would like to think I’m one of the first person who started the macaron trend. I had them before the trend started, didn’t really care much for them.
Back in 2008 – when cupcakes were the “trendy treats of the moment” – I traveled by myself to London as a spur of the moment trip (you know, try local stuff and staying in hostel etc.) I passed by a few Laduree’s a few times. I knew they were selling macarons but didn’t go in there because I didn’t care for them. As I was wandering around streets of London, I just decided to stop at the side of a street just trying to enjoy the city and look around, get a drink of water. Then I decided to go into this Laduree store because the decor outside intrigued me a few time I passed by there (it has a “crumbled” looking gold walls). Since it’s such a small store, it’s weird not to buy anything there – so I decided to buy a few macarons. I specifically remembered I bought the black licorice (4th from the L), salted caramel (3rd from the R), then I think I bought a raspberry and something else. I put it in my handbag and left.